After being acquired by Maersk less than a year later, with 24 years of history, the industry's well-known logistics brand-Li & Fung Logistics LF Logistics, to completely say goodbye to everyone!
It is understood that in December 22, 2021, Maersk announced that it has reached an agreement to 3.6 billion US dollars to acquire the Hong Kong-based contract logistics company LF Logistics!
On August 31, 2022, A.P. Moller-Maersk officially announced that it had completed the acquisition of contract logistics company LF Logistics (Hong Kong Li & Fung Logistics). While winning Li & Fung Logistics, Maersk said that it would give up the Li & Fung brand and the future LF Logistics would use the Maersk brand!
As for LF Logistics why it changed its name to Maersk, Maersk's official explanation is very general: "As part of our comprehensive logistics strategy, we have been working hard to find ways to bring convenience, flexibility and connectivity to our customers' supply chain. Our top priority is always to optimize our capabilities to meet customers' needs and provide them with the best products and services."
"As part of the integration, the LF Logistics is undergoing a rebranding to adopt Maersk's visual brand identity. The LF Logistics will be renamed Maersk, changing its visual identity to Maersk's and joining Maersk's product offering. The LF Logistics external visual brand will cease to exist and the LF Logistics will adopt Maersk's name and visual brand identity. Fung Omni will also be renamed Maersk E-partner."
Maersk said on its website that since April 3, 2023, LF Logistics (including Fung Omni) entities have started to use Maersk's visual brand logo. This means that all visual aspects of LF Logistics and Fung Omni, including shipping and transaction documents, as well as physical components, including warehouses, locations and offices, are now starting to have Maersk's visual brand identity.
And to the beginning of this month, LF Logistics from the visual logo and the company's operating body two dimensions, completely disappeared in the industry line of sight!
Public information shows: On August 3, 2023, "Li & Fung Supply Chain Management (China) Co., Ltd." has been officially renamed "Maersk Supply Chain Management Co., Ltd.". This move means that Li & Fung Logistics LF Logistics has completely become history!
LF Logistics is headquartered in Hong Kong, China, in the Asia-Pacific region has a high-quality omni-channel performance service capabilities, in e-commerce and inland transportation is also outstanding.
Through the acquisition of LF Logistics, Maersk's existing portfolio will increase by 223 warehouses, and its global storage facilities will reach 549, covering a total area of 9.5 million square meters.
LF Logistics has 10,000 employees and a wide range of business operations in Asia, and is the preferred partner for companies committed to developing supply chain business in the Asia-Pacific region. LF Logistics specializes in B2B and B2C delivery solutions in retail, wholesale and e-commerce, and its deep customer relationships and operational excellence are a strong foundation for Maersk's growth in the Asia-Pacific region and globally.
Source: one shipping